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As a data collector who wants to use data to make high-impact marketing decisions, not only must you ensure that your data collection practices stay in compliance with regulations, but you must also guarantee that the companies you partner with for data processing adhere to current regulations....
The marketing technology landscape has exploded over the past 10 years with thousands of marketing and advertising platforms coming into existence.
Making marketing decisions based on incorrect or incomplete data leads to wasted media spend and marketing budget. In fact, it’s estimated that 40% of digital media spend is ineffective*. But well-defined and carefully implemented data governance allows marketers to become effective data-driven...
Wouldn’t it be nice to start the new year by tackling your digital media waste?
One of the most important decisions a leader makes is choosing the right agency partner. With the right choice, the relationship can be a driving force in your business’ growth. But sometimes a partnership needs to be reconsidered and reviewed.
Brands have been in-housing at a higher rate than in the past. We believe that part of the reason behind this decision is thanks to a four-letter word: D-A-T-A.
As a marketing executive, you can track the performance of pretty much everything you do. But data alone won’t give you the information you need to be a successful and effective data-driven marketing organization. Great marketing results start with having great data. That’s why you must have data...
Data. As a marketing executive, you have plenty of it. You track, collect, organize, and report it. But does that mean you’re an effective data-driven marketing organization?
