The MSIGHTS Blog

With the explosion of online advertising and marketing technology in recent years, you might expect to see a dramatic increase in productivity. Programmatic media buying, DSPs and automated marketing platforms should make the marketer’s job much more efficient, right?

It’s The How That Matters Any vendor can integrate your sources––it’s the how that matters. A lot of companies can integrate data from your diverse marketing sources. But what comes out the other side is where top-performing marketers get their advantage. If you’re focused on which sources a vendor...