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The marketing technology landscape has exploded over the past 10 years with thousands of marketing and advertising platforms coming into existence.
As a marketing executive, you can track the performance of pretty much everything you do. But data alone won’t give you the information you need to be a successful and effective data-driven marketing organization. Great marketing results start with having great data. That’s why you must have data...
Data. As a marketing executive, you have plenty of it. You track, collect, organize, and report it. But does that mean you’re an effective data-driven marketing organization?
With the explosion of online advertising and marketing technology in recent years, you might expect to see a dramatic increase in productivity. Programmatic media buying, DSPs and automated marketing platforms should make the marketer’s job much more efficient, right?
It seems as though there's a new groundbreaking technological advancement almost everyday, with the IT and digital world overflowing into many new areas. One in particular being marketing. New tools, platforms, and softwares are being created at a rapid rate to enhance marketing efforts, and the...
So what exactly is a marketing stack? With the explosion of marketing technology today, brands are able to reach and engage with consumers across multiple channels like never before. To measure and optimize those marketing efforts, brands require a diverse set of tools and capabilities that work...
