MSIGHTS | Transform Marketing Data into Actionable Insights

Platform Applications
Platform Packages

Flexible Tools to Deliver Decision-Ready Data

Reporting & Dashboards

Build custom dashboards using the no code widget library, visualize analysis-ready datasets, and collaborate with your team.

Media Planner

Manage all your flight-level media plan details with budgets, KPIs, pacing, and automated flowcharts.

Creative Details

Manage and classify creative assets for deeper analytics, plus connect to internal asset libraries or DAM partners.

Data Integration

Connect sources with no-code APIs and ETL for seamless integration into prebuilt or custom data models.

Media Briefs

Standardize media brief creation, streamline collaboration and route for stakeholder feedback and approvals.

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Taxonomy Builder

Auto-generate naming conventions and enforce governance across media flights, creatives, and URLs for ad ops.

Data Exchange

Create automated exports of cleansed, always-ready data to power client data lakes, BI tools, and AI.

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Lead Validation & Routing

Validate leads in real-time, accelerating only high-quality leads to sales or into client-side systems.

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Budgeting & KPIs

Manage media finances, including agency fees, for spend governance and collaborative ROI metric analysis.

Data Scoring

Create scoring metrics to identify best-performing media and creatives based on custom performance calculations.

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Data Classifications

Centrally manage custom data classifications and aliases for governance, cleansing, and validation with no code tools.

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Alerts & Notifications

Alert users with custom metric thresholds to drive faster actions, better data quality, and improved results.

Let's Talk

Smart Packages for Complex Marketing Data Problems

Media/Creative Measurement

Measure media and creative performance by automatically connecting creative asset libraries to media platforms for better visibility and optimization of media vs. creative performance.

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Metadata Management

Centralize taxonomy and create a metadata layer for custom classifications, naming conventions and validation and deploy automated, rules-based AI systems for data cleansing to create analysis-ready datasets.

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B2B Marketing

Control B2B campaign planning, activation, and audience targeting, as well as end-to-end lead validation and routing to ensure the sales funnel is filled with high-quality, in-target prospects.

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Media Accountability

Automatically assess and identify media delivery issues such as fraud, viewability, brand safety, MFA. Geo and ad ops compliance with daily, actionable insights.

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Media Planning & Budgeting

Control global media spend from corporate budgets to tactical campaign plans and performance results to drive spend governance, PO tracking, results reporting, and media auditing/assessments.

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Media In-housing

Access centralized, cleansed and harmonized media data at scale for media in-housing, AI/MMM and advanced analytics use cases, gaining full control and transparency on media performance.

Meet MIRA, MSIGHTS’ AI Analyst

Decision-Ready Data Powering Actionable AI

Our Core Values

Help Clients Win
Own Every Step
Do What You Say
Support Your Team
Be An Expert

We’re Focused On Helping You Win

At MSIGHTS, we ensure your data is decision-ready every day. With hard work, transparency, and innovative ideas, we go above and beyond. Nobody will care about your data more than our team.

Designed for Enterprise Marketing Demands

Connectable

Easily integrates with your existing systems and external data sources, delivering "clientized" reporting views and datasets.

Scalable

Handles enterprise-scale operations, growing effortlessly with your data, client team, and agency partners.

Usable

No-code functionality empowers teams to work efficiently, simplifying operations without relying on IT support or coding knowledge.

Integrated with 300+ Data Sources

For over 20 years, we’ve specialized in integrating and unifying all your marketing data to deliver actionable reporting, advanced analytics, and smarter marketing decisions every day.

Prisma (Mediaocean)

VersaTag (Tealium)

Medialets (WPP)

Marin Software

Flashtalking (Innovid)

AppsFlyer

Guideline Media integration for media planning analytics, budgeting insights, and performance measurement

Guideline (MediaTools)

6sense

Fetch

Talon (OOH)

GlobalData

Meta Audiences (Facebook)

Simpli.fi Advantage

Adobe Marketing Channels

Extreme Reach integration for video analytics and campaign performance insights

Yahoo Advertising

XR (Extreme Reach)

Xing

X (Twitter)

CRM file connector integration for marketing analytics, customer data management, and performance tracking

Web Analytics File Connector

Vungle

Vidyard

Video File Connector

Viant

TikTok

Taboola

StackAdapt

SSP File Connector

Spotify

Sociomantic

Social File Connector

Snapchat

Sizmek

Sitecore

Sightly

SEO File Connector

Search File Connector

Samsung Ads

Salesforce integration for marketing analytics, lead tracking, and performance measurement

Salesforce Reporting

Salesforce Database

Retail / Marketplace File Connector