Our Platform
Making marketing operations more connected. Powering decision-ready data every day.
Applications
Optimize workflows, enhance collaboration, and automate reporting to make data-driven marketing decisions.
Reporting & Dashboards
Build dashboards with our widget library, visualize reporting-ready datasets, and collaborate onscreen for faster decisions.
- Create custom dashboards with no-code widgets
- Visualize and analyze reporting-ready datasets
- Collaborate with teams to drive faster actions
Media Planner
Manage flight-level media plan details with budgets, KPIs, pacing, and automated flowcharts for real-time visibility.
- Plan and track budgets with real-time updates
- Automate flowcharts for seamless campaign planning
- Monitor pacing and KPIs for better optimization
Creative Details
Centralize creative details, apply metadata, and track performance to enhance analytics and creative effectiveness.
- Classify and tag creative assets for better organization
- Analyze performance with structured creative metadata
- Integrate with internal libraries and DAM platforms
Data Integration
Connect and unify your data from multiple sources using pre-built connectors, no-code APIs, and automated ETL processes.
- Seamlessly integrate all your marketing data sources
- Automate data ETL with APIs and custom connectors
- Map data sources to marketing-built data model
Media Briefs
Standardize media briefing workflows, streamline collaboration, and route briefs for feedback and approvals.
- Create standardized media briefs for governance
- Enhance collaboration with internal teams and agencies
- Route briefs for approvals and real-time updates
Taxonomy Builder
Automate naming conventions and enforce governance for media and ad operations, ensuring accurate tracking insights.
- Standardize campaign and placement naming for consistency
- Improve data governance with structured taxonomies
- Enhance tracking accuracy across media channels
Data Exchange
Create automated exports of cleansed, always-ready data to power client data lakes, BI tools, MMM/MTA models, and AI.
- Automate data exports for seamless integration
- Ensure data consistency and high quality
- Support reporting, AI, and advanced analytics tools
Lead Validation & Routing
Validate leads in real-time, ensuring only high-quality leads are routed to sales or integrated into client systems.
- Improve lead quality with real-time validation
- Accelerate lead distribution for faster sales follow-ups
- Ensure seamless CRM, ABM, and MAP integration
Budgeting & KPIs
Manage media budgets, track KPIs, and govern agency and ad tech fees to ensure financial accountability and performance.
- Control media budgets with real-time tracking
- Monitor KPIs for better financial governance
- Manage agency and ad tech fees efficiently
Data Scoring
Create performance scores to evaluate media and creative effectiveness, optimizing campaigns and maximizing impact.
- Score media and creatives using custom performance metrics
- Prioritize high-impact campaigns with automated scoring
- Optimize marketing spend based on performance insights
Data Classifications
Organize and standardize with client-ized metadata, ensuring consistency, governance, and custom analyses.
- Create structured metadata for better data organization
- Improve governance with standardized classifications
- Enable deeper insights with consistent, enriched data
Alerts & Notifications
Instantly alert users when data exceeds thresholds, enabling real-time optimizations and performance improvements.
- Set custom alerts for key data thresholds
- Proactively address issues to maximize media ROI
- Ensure data quality with proactive monitoring
Features
Built by marketers for marketers, the MSIGHTS Platform optimizes media efficiency, enhances creative performance, and delivers decision-ready data to maximize marketing ROI.
Work Smarter with Connected Teams
Break down silos with tools designed for seamless collaboration across marketing, analytics, and agency teams. Centralize workflows, align strategies, and ensure data-driven decision-making.
- Discuss insights with in-report conversations
- Replace email reports with shareable Snapshots
- Automate media flow charts directly from plan/actual data
Instantly Connect All Your Data Sources
Access a library of pre-built and custom connectors to integrate and model your marketing data. Streamline ingestion, automate ETL, and harmonize all your data sources.
- Connect source data with pre-built APIs
- Map sources to MSIGHTS model for structured data
- Build custom connectors and integrate any source
Quickly Visualize Data with Templates
Accelerate analytics with pre-built dashboard and widget templates. Standardized visualizations ensure analysis knowledge sharing across teams while allowing customization to fit specific analysis needs.
- Build templates to scale reporting and analysis
- Standardize best-practice analysis across teams
- Drill into reports for deeper, faster analysis
Structure Inputs for Better Governance
With configurable forms and automated workflows, ensure data accuracy and streamline marketing ops. Standardized inputs drive governance, accelerate approvals, and eliminate error-prone manual work.
- Standardize campaign planning with Media Briefs
- Collaborate on media budgets and KPIs
- Guide MIRA with inputs for proactive AI-driven optimization
Manage Data Without Technical Expertise
Simplify data ops with no-code tools. Standardize, clean, and transform marketing data without IT dependency—plus make on-screen edits for faster adjustments, ensuring high-quality, decision-ready datasets for reporting, analytics, and AI.
- Build automated cleansing rules to update data
- Use data aliasing to standardize display data in reporting
- Create custom data classifications for deeper analysis
Designed for Marketing Data Analysis
MSIGHTS’ data model is purpose-built for marketing, unifying cross-channel data into structured, decision-ready datasets—eliminating silos, ensuring consistency, and enabling deeper analysis for smarter, faster marketing decisions.
- Unify cross-channel marketing data seamlessly
- Structure data for better decision-making
- Enable deeper analysis with custom classifications
Power Other Tools with Ready Data
Leverage structured, decision-ready datasets across in-house systems, third-party reporting tools, and media analytics like MMM and MTA — ensuring seamless integration, deeper insights, and more accurate measurement.
- Integrate with BI and analytics tools
- Export structured data for advanced modeling
- Schedule datasets for in-house system integration
Optimize Media and Creative While Live
Continuously track, analyze, and optimize marketing performance in real time—ensuring budgets, pacing, and creative adjustments are made proactively to maximize media effectiveness and campaign impact.
- Monitor campaign pacing and budget allocation
- Identify and adjust underperforming media instantly
- Real-time dashboard alerts based on custom metrics
Ensure Detailed Data Standards
Maintain data integrity with robust governance tools that enforce compliance, standardize data formats, and ensure consistency across systems — enabling reliable reporting, auditing, and better decision-making across all marketing operations.
- Standardize data inputs for reporting consistency
- Automate taxonomy with naming conventions
- Harmonize placements, creatives, and URLs
AI-Driven Insights for Live Monitoring
MIRA AI leverages machine learning to analyze data, providing automated insights and personalized recommendations for optimizing marketing strategies, improving performance, and enhancing ROI across campaigns.
- Automate insights based on key metrics
- Build a custom AI profile for custom results
- Refine strategies with continuous learning from data
See It In Action
Discover how the MSIGHTS Platform saves time, boosts productivity, and improves marketing performance. Schedule a discovery call to discuss your marketing data challenges.
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Meet with Scott East
North, Central, and South America (including the U.S., Canada, and Mexico): Contact Scott for personalized assistance in these areas.
Meet with Jim Groo
All Other Countries Worldwide: Jim is here to support your needs globally outside the Americas.