Software designed to give you actionable data.
Our solution packages combine platform features and applications to dramatically improve data management, ensuring higher-quality data for smarter, faster marketing decisions.
Trusted by the world’s top marketers since 2004
Solutions
Software designed to give you actionable data.
Our solution packages combine platform features and applications to dramatically improve data management, ensuring higher-quality data for smarter, faster marketing decisions.
Trusted by the world’s top marketers since 2004
Packages
Turn-key packages combine platform applications to improve data management and accelerate marketing decisions.
Media & Creative Measurement
Measure and optimize media and creative performance every day. This package unifies planning and results data, applies advanced scoring, and delivers actionable insights—helping marketers maximize campaign effectiveness and media investments.
- Unify cross-channel media performance data
- Apply advanced scoring for optimization
- Gain actionable insights for better ROI
Metadata Management
Control every stage of data operations by creating a metadata layer for custom classifications, taxonomy, validation, and automated parsing—ensuring cleansed, analysis-ready datasets for improved accuracy, governance, and decision-making.
- Centrally manage and "client-ize" metadata
- Improve data governance and consistency
- Advanced reporting with cleaned, structured data
Media Accountability
Ensure full transparency and control over media investments by automating data collection, validation, and reconciliation—delivering accurate, audit-ready insights that improve accountability, optimize spending, and drive better marketing performance.
- Automate media data validation and reconciliation
- Daily transparency across media investments
- Always-on optimization at the flight/creative level
B2B Marketing
Control every stage of B2B marketing—from campaign planning and audience targeting to lead validation and routing. Ensure your sales funnel is filled with high-quality, in-target prospects for better conversion rates and marketing efficiency.
- Optimize B2B campaign planning and activation
- Ensure lead validation and accurate routing
- Fill the funnel with high-quality prospects
Media Planning & Budgeting
Gain full control of global and local media spend—from corporate budgets to tactical campaign plans and performance tracking. Take control over financial governance, PO tracking, results reporting, and media auditing for greater transparency and accountability.
- Manage the entire media process end-to-end
- Track POs and ensure financial governance
- Improve visibility into pacing, delivery, and KPIs
Media In-Housing
Partner with experts to collect, harmonize, and monitor fragmented marketing data at scale. Gain greater control and transparency over media spend, in-housing initiatives, and advanced analytics to optimize performance and decision-making.
- Gain control over media spend and data
- Streamline in-housing operations and analytics
- Improve transparency across all marketing channels
Use Cases
MSIGHTS gives you a single view of marketing performance, empowering you to make actionable insights on what works and what doesn’t.
Optimizing Digital Results & Attribution
Challenge – Maximize media efficiency in real time using consumer attitudes and behaviors instead of last-click attribution and post-campaign analysis.
Solution – Automated data collection, integration, and engagement scoring to optimize campaigns in real time using multi-touch attribution.
Real-Time Digital Media Accountability
Challenge – Traditional auditing reports come too late—often 90 days after a quarter—making optimizing media spend in real time impossible.
Solution – Seamless daily data collection, integration, and analysis across platforms, providing real-time alerts to minimize media waste and maximize value
High-Quality Leads, Accelerated to Sales
Challenge – Ensuring high-quality lead processing with strict validations to client-side systems while enabling seamless, on-demand volume scaling.
Solution – Designed an end-to-end lead validation system delivering high-quality leads, advanced media analytics, and seamless integration for higher quality leads and faster sales impact.
Automate Taxonomy for Digital AdOps
Challenge – Establishing a well-governed taxonomy while transitioning in-house, ensuring high-quality ad operations and accurate downstream reporting.
Solution – Taxonomy Builder enables global teams to define metadata and taxonomy, ensuring governed campaign and placement tracking across all AdTech.
Governed, End-to-End Media Planning
Challenge – Giving global visibility and transparency in media planning across 50+ markets, 30+ brands, and 9 competing agencies.
Solution – Centralized workflows, providing interactive visibility and real-time updates for 400+ agency users across the global media planning and budgeting process
Unifying Media & Web Analytics Datasets
Challenge – Gaining an automated, actionable view of Adobe Analytics results combined with media performance for deeper insights and better decisions.
Solution – Custom metadata app unified Adobe Analytics, media, and taxonomy, automatically delivering actionable insights from multiple data feeds.
Who We Help
Helping client marketing teams improve operations and maximize data quality for better daily decisions.
While every enterprise experiences data challenges, we can help you maximize the value of your marketing data. We work as an extension of your marketing team and extended partners to make MarTech work better by integrating people, process and platform. When all three of those are in place, you can experience true data-driven decision power.
Client Media Lead
- Ensure full visibility into media performance across all channels.
- Streamline media and ad operations.
- Enhance media accountability with standardized tracking and reporting.
- Enable faster in-flight optimization.
- Improve collaboration with agencies through centralized media data.
Marketing Procurement
- Ensure transparency into media investments.
- Drive data governance and compliance.
- Improve media auditing with always-on accountability.
- Directly control data operations and reporting.
- Align intern team and agencies.
Analytics & Insights
- Unify all marketing performance data.
- Automate data transformation for faster, more reliable insights.
- Enable deeper analysis with cleansed, structured, "client-ized" data.
- Reduce data prep and manual report creation.
- Accelerate analysis with robust metadata.
Marketing Operations
- Ensure data accuracy and governance.
- Streamline workflows by automating integration and processes.
- Enhance MarTech stack efficiency with seamless platform connectivity.
- Improve performance measurement with standardized, actionable reporting.
- Automate taxonomy for higher data quality.
Marketing Technology
- Integrate seamlessly with your tech stack.
- Automate workflows for data standards.
- Enhance data governance and compliance across platforms.
- Deliver unified, integration-ready datasets for client-side systems.
- Standardize metadata, taxonomy, and classifications for consistency.
Growth & Lead Generation
- Ensure lead quality with robust validations.
- Streamline lead capture, processing, and enrichment.
- Improve audience targeting with high-quality data insights.
- Accelerate lead routing for faster follow-up.
- Monitor and optimize lead performance across all channels.
See It In Action
Discover how the MSIGHTS Platform saves time, boosts productivity, and improves marketing performance. Schedule a discovery call to discuss your marketing data challenges.
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Meet with Scott East
North, Central, and South America (including the U.S., Canada, and Mexico): Contact Scott for personalized assistance in these areas.
Meet with Jim Groo
All Other Countries Worldwide: Jim is here to support your needs globally outside the Americas.