Join MSIGHTS at the ANA Advertising Financial Management Conference
April 27-30, 2025 | Carlsbad, CA (and Virtual)
The annual ANA Advertising Financial Management Conference is one of the ANA’s most dynamic conferences, with a long history and a loyal following.
About The Conference
The ANA Advertising Financial Management Conference is the only event of its kind connecting client-side marketing procurement and financial professionals with advertising agency chief financial and revenue officers, as well as other key stakeholders.
Invaluable networking opportunities are available to those attending the conference in person. Engage leaders across marketing procurement and finance in transformative talks that tackle the industry’s most important and pressing issues.
The conference continues to place a focus on driving value through financial management, sustainability, supplier diversity, and more. Attendees can look forward to nuanced discussions on the state of the industry, critical economic outlooks, and thought leadership discussions from client-side and agency-side thought leaders delivering actionable insights you can take back to your organization.
We're Excited About
- How Qualcomm Is Using AI to Streamline Marketing Procurement - AI is starting to play a larger role in marketing operations, and Qualcomm is leading the way by applying it pragmatically in procurement — from contracts to budget controls — helping teams move faster and smarter without losing visibility.
- How Marketers Are Advancing Media Effectiveness Through Better Collaboration and Data - As media budgets face more scrutiny, leading brands are improving effectiveness by strengthening cross-functional alignment, enforcing data standards, and investing in always-on measurement that supports optimization throughout the campaign lifecycle.
- How Brands Are Building Stronger Agency Partnerships to Balance Innovation and Efficiency - With pressure to drive both creativity and cost control, marketers are exploring new engagement models and incentives that bring agencies closer to the business and aligned on outcomes — not just deliverables.