About MSIGHTS

For 20+ years, we’ve unified marketing data so it's more actionable, enabling smarter, faster decision-making every day.

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Our Mission

Our mission is to help clients operationalize complex data management for scale, efficiency, and media value. We drive predictable, decision-ready data operations with strong governance and usability, powering smarter decisions and actionable AI.

The MSIGHTS Platform ensures always-on media accountability, delivering actionable data and end-to-end governance from planning to reporting. Our focus is helping maximize your media value while fostering stronger collaboration with internal stakeholder groups, agencies, and tech partners.

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Our Core Values

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Help Clients Win

Everything we do is client-focused, ensuring your success by driving ROI, operational efficiency, and serving as an extension of your team.

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Own Every Step

We take accountability for every aspect of how we support your team, ensuring recommendations are implementable, practical, and aligned with your goals.

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Do What You Say

We deliver on our commitments with integrity and dependability, building trust by always following through and doing what we say.

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Support Your Team

As a client, you’ll work with ‘One MSIGHTS’—a seamless team combining technology, operations, and client service expertise to deliver impactful and measurable results.

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Be An Expert

With 20+ years of marketing data expertise, we combine deep experience and outcome-focused innovation to deliver tailored, ROI-focused recommendations.

Scott East

CEO & Founder

Ivan Aguilar

CTO & Co-Founder

Jim Groo

Chief Revenue Officer

Edwin Ng

Vice President,
Client Engagement

Rolando Blackaller

Vice President, Operations

Francisco Herrera

Director, Data Operations

Jimena Espinosa

Director, Client Operations

Adrian Martinez

Director, Software Development

Ivonne Deveaux

Director, Data Management

Rommel Leon

Architect Lead

Javier Gutierrez

Database Architect Lead

Join Our Team

Our clients call us the hardest-working team in MarTech. We’re proud of our culture, with 74% here 5+ years and 42% 10+ years. Work hard, play hard, and grow with us.

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