Join MSIGHTS at the ANA Masters of Data Conference
August 11-13, 2025 | San Diego, CA (and Virtual)
The ANA Masters of Data Conference brings together marketing visionaries, data scientists, and business leaders to explore how data-driven insights are shaping the future of growth-driven marketing.
About The Conference
The ANA Masters of Data Conference is the new go-to event for professionals aiming to leverage data for transformational impact. It attracts leading marketers, analytics experts, and technology innovators eager to share and learn best practices for unlocking the full potential of marketing data. 
This year’s agenda spans hands-on labs, roundtables, and case-study sessions focused on B2B data integration, brand-growth analytics, customer journey mapping, and leadership in marketing data. Participants will explore frameworks, tools, and guiding principles designed to make data practical, accessible, and actionable across organizations. 
For MSIGHTS, this conference highlights the critical need for integrated data and governance in powering performance marketing. As brands seek to unify first-party data, AI-readiness, and cross-functional analytics, we’re excited to learn alongside marketing leaders who are operationalizing data into scalable, repeatable pathways to growth.
We're Excited About
- How Leading Brands Are Turning Data into Growth. We’re eager to learn from live case studies—from La‑Z‑Boy’s ROI transformation with Analytic Partners to Lowe’s and Intuit scaling personalization through first-party data—on how data strategy becomes business impact.
- How Data Governance Enables Marketing Trust and Compliance. With voices from Mastercard, Wells Fargo, Delta, and St. Jude, the conference explores frameworks for data stewardship, brand trust, and regulatory responsibility—core to unlocking responsible, enterprise-wide data use.
- How Emerging Tools Are Changing the Data Playbook. From the ANA Marketing Data Principles Wheel to new clean-room playbooks, this event introduces actionable frameworks that help marketers prepare for AI, modern data challenges, and cross-team collaboration.