Join MSIGHTS at the Science & Soul of Brand Marketing Summit (hosted by Kraft Heinz / Brand Innovators)
June 16-20, 2025 | Cannes, France
The Science & Soul Summit: Future of Media & Creative Effectiveness brings together brand, media, and creative leaders to explore how effectiveness, creativity, and innovation intersect to drive meaningful growth.
About The Conference
The Science & Soul of Brand Marketing Summit hosted by Brand Innovators and Kraft Heinz in Amsterdam is a gathering for senior marketers, creatives, and media strategists seeking to elevate brand storytelling and media impact in today’s evolving landscape. Attendees will explore how media strategy, creative work, and performance metrics come together to deliver campaigns that resonate and endure. 
This one‑day summit centers around key themes such as creative effectiveness in an AI‑augmented world, balancing global consistency with local relevance, and transforming ROI through meaningful metrics. Panels will cover everything from how brands maintain cultural resonance while scaling, to how creative frameworks are adapting for long‑term brand equity as well as short‑term results. 
For MSIGHTS, this event is especially relevant because we’re deeply committed to helping brands build creative strategies grounded in purpose, powered by data, and designed for measurable impact. We look forward to learning how leaders are blending performance, brand, and creativity—not just for visibility, but for deeper consumer trust and sustainable growth.
We're Excited About
- How AI and Creative Are Becoming Collaborative Partners. We’re eager to hear how AI is changing the creative & media workflow, from ideation to delivery—and how those changes can enhance effectiveness without compromising authenticity. This summit’s session “AI and Creative Effectiveness: Partners or Opposites?” is a standout for this.
- How Global Brands Are Finding Their Local Voice. Brands that succeed are those that can remain globally coherent, yet locally relevant. We’re excited to learn from companies like IKEA and Kraft Heinz about how they strike that balance—especially how media, messaging, and creative adapt in different markets.
- How Brand Metrics Are Becoming More Human‑Centered. From “From Metrics to Meaning” to “The Loss of Trust and the Mandate for Quality,” the conference is focusing on how brand measurement is not just about numbers but about meaningful consumer connection and credibility. We’re interested in how brands are redefining what success looks like when trust and experience are central.