Join MSIGHTS at the 2026 LXA Anti-Con in London
May 21, 2026 | London
The LXA Anti-Con breaks the traditional conference mold to focus on the reality of MarTech, SalesTech, and AdTech. Designed for senior leaders, this event prioritizes authentic peer-to-peer learning and “anti-hype” strategies to solve the real-world challenges of stack integration, data governance, and driving measurable marketing ROI in a complex digital economy.
About The Conference
The Anti-Con moves beyond standard keynotes to address the friction points of modern marketing technology. Attendees dive deep into the “messy middle” of digital transformation, focusing on stack consolidation, the actual utility of AI, and the evolution of the marketing data value chain. It’s a forum for those tired of the sales pitch.
Key discussions center on building a resilient data foundation that survives organizational shifts and agency transitions. From the practicalities of RevOps to the strategic necessity of neutral data oversight, the agenda is built for leaders who demand transparency and operational excellence across their entire global marketing ecosystem.
We're Excited About
- Moving Beyond the AI Hype to Real Data Readiness. AI is only as effective as the data feeding it. We’re excited to discuss how disciplined, daily operations and structured metadata turn fragmented data into a durable asset that makes advanced automation actually work for the enterprise.
- Solving the Fragmentation in the MarTech Stack. Many teams are drowning in tools but starving for insights. We look forward to exploring how a unified data value chain and "decision-ready" intelligence can eliminate manual friction and the "sunk time" teams spend preparing reports.
- Establishing Neutral Authority in Data Governance. With constant shifts in the agency and platform landscape, maintaining data continuity is vital. We’re eager to share how "trust but verify" transparency ensures clients maintain full ownership and command over their marketing intelligence.