Join MSIGHTS at the ANA Masters of Marketing Conference

October 21-24, 2025 | Orlando, FL (and Virtual)

The ANA Masters of Marketing Conference brings together creative visionaries, brand strategists, and market leaders to explore how innovation, storytelling, and performance converge to shape the future of marketing.

Scott East

CEO & Founder

Connect with Scott

About The Conference

The ANA Masters of Marketing Conference is the must‑attend event for senior marketing professionals committed to pushing boundaries in brand building, creative excellence, and strategic growth. Over four days in Orlando, leaders from brands, agencies, and tech firms will share insights into how marketing is evolving in the face of new consumer expectations, emerging channels, and measurement demands.

This year’s agenda emphasizes transformative marketing practices — from creative reinvention and brand purpose to cross‑channel campaigns and customer experience. It will also dive into operational challenges like data, media innovation, storytelling at scale, and how to maintain brand integrity in a fast‑moving digital world.

For MSIGHTS, this conference presents a prime opportunity to engage with how leading marketers balance creativity with accountability. We’re eager to hear how brand leaders are elevating creative impact, optimizing measurement, and building frameworks that make performance sustainable, scalable, and meaningful.

Learn More About The Conference

We're Excited About

  • How AI Is Reshaping Marketing Talent and Team Structure. In “Unlocking Growth,” we’re looking forward to hearing how brands are preparing the next generation of marketing talent for an AI‑driven future. As roles evolve, MSIGHTS supports this shift by giving new and seasoned marketers faster access to high-quality, decision-ready data—enabling smarter collaboration, analysis, and execution across the org.
  • How GM Reinvented Marketing for the Future. The story of GM’s radical reinvention is a masterclass in transformation. We’re excited to learn how one of the world’s most iconic brands rewired its marketing discipline for speed, agility, and accountability—core themes that MSIGHTS supports through operational data infrastructure and modern marketing workflows.
  • How Leadership Must Evolve in the Era of AI. “From the Inside Out” focuses on transforming marketing leadership to thrive in an AI-enabled environment. As AI shifts how strategies are built and how teams operate, MSIGHTS is committed to helping marketing leaders maintain control, clarity, and visibility—across data, performance, and decision-making.