Join MSIGHTS at the ANA Measurement & Analytics Conference
September 8-10, 2025 | Chicago, IL (and Virtual)
The ANA Measurement & Analytics Conference brings together marketing strategists, data leaders, and media experts to explore how modern measurement is driving accountability, efficiency, and smarter decision-making across today’s marketing ecosystem.
About The Conference
The ANA Measurement & Analytics Conference is a premier annual event bringing together top marketers, analytics professionals, researchers, and media experts to address the most critical measurement challenges in modern marketing. Over three days, attendees dive into advanced topics like AI-powered attribution, retail media measurement, cross‑channel effectiveness, and evolving privacy regulations—gaining practical insights they can apply immediately.
This year’s agenda features sessions from leading firms and brands addressing measurement strategy, operational integration, and accountability frameworks. Expect deep dives into new measurement models, data governance, and the tools that underpin transparency and proof of performance.
For MSIGHTS, this conference highlights critical themes like unified measurement architecture, real‑time analytics, and measurement modernization—all areas where our platform supports marketers in operationalizing data to drive growth and efficiency.
We're Excited About
- How Leading Brands Are Bridging Measurement and Marketing Impact. We’re eager to hear stories like how La‑Z‑Boy redefined ROI with data and how Lowe’s and Intuit are scaling transformation using first‑party data and analytics—a clear view into how measurement directly drives marketing value.
- How Data Governance Is Building Trust and Accountability. Insight leaders from Mastercard, Wells Fargo, Delta, and St. Jude will highlight how governance models and stewardship frameworks enable compliant, enterprise-wide data use—essential for scalable measurement.
- How New Tools and Frameworks Are Shaping Future Measurement. From the ANA Measurement Principles Wheel to clean-room implementations and outcome-first analytics models, we’re looking forward to frameworks that bridge today’s data challenges with tomorrow’s measurement possibilities.