Join MSIGHTS at the 2026 ANA Advertising Financial Management Conference
May 3-6, 2026 | Orlando, FL (and Virtual)
The 2026 ANA Advertising Financial Management Conference brings together marketing procurement, finance, and agency leaders to strengthen financial accountability across the advertising ecosystem. As media investments grow more complex, this event is essential for professionals focused on transparency, governance, and driving greater value from every marketing dollar.
About The Conference
The ANA Advertising Financial Management Conference is the leading industry event dedicated to financial leadership within marketing and advertising. It uniquely convenes client-side procurement and finance executives alongside agency CFOs, revenue leaders, and operational partners to address the evolving economics of advertising.
The agenda focuses on financial best practices, agency compensation models, economic outlooks, supplier diversity, sustainability initiatives, and strategies to improve collaboration between marketing, procurement, and finance. Through expert-led sessions and peer discussions, attendees gain practical insight into strengthening governance, improving cost management, and aligning financial strategy with marketing performance.
We're Excited About
- How Financial Transparency Is Elevating Media Accountability. As advertising investments increase in scale and complexity, organizations need clearer visibility into where dollars are going and how they perform. We’re eager to explore strategies that strengthen oversight while enabling smarter, faster financial decision-making.
- How Procurement and Marketing Alignment Drives Greater ROI. The most effective organizations are breaking down silos between procurement, finance, and marketing. We’re excited to learn how leaders are aligning incentives, compensation models, and performance expectations to maximize value across agency relationships.
- How Governance and Operational Discipline Create Long-Term Value. Sustainable marketing performance requires more than cost control — it requires structure, standards, and accountability. We’re looking forward to discussions around frameworks that improve compliance, enhance reporting clarity, and strengthen cross-partner trust.