Join MSIGHTS at the 2026 ANA Measurement & Analytics Conference
September 28-30, 2026 | Chicago, IL (and Virtual)
The 2026 ANA Measurement & Analytics Conference brings together top marketers, researchers, and analytics experts to explore modern measurement approaches. As media ecosystems grow increasingly complex, this event is vital for professionals focused on turning fragmented data into clear, reliable insights that drive sustainable business growth.
About The Conference
The 2026 ANA Measurement & Analytics Conference serves as a premier forum for industry leaders striving to master modern analytics in an era of rapid technological transformation. Attendees will examine leading-edge approaches across upper-, mid-, and lower-funnel metrics, navigating structural shifts in retail media networks, linear and CTV measurement, and outcomes-based performance.
Discussions will center on equipping marketing organizations with the tools and strategies needed to harness AI advancements and rigorous analytical frameworks. By addressing the core friction points of data integration and governance, the event empowers enterprise brands to unlock true transparency and maximize the impact of every marketing investment.
We're Excited About
- Unlocking the Power of Better Metadata. Structuring Data for Deeper Insights. As analytics grow more complex, raw numbers alone no longer suffice. We’re excited to explore how advanced metadata frameworks give enterprise brands the contextual clarity required to answer critical "why" questions behind campaign performance.
- Driving Data Readiness and Governance. Feeding AI and Analytics with Confidence. Advanced martech and AI initiatives are only as reliable as the data behind them. We look forward to discussing how disciplined operational governance eliminates manual friction and ensures decision-ready intelligence daily.
- Unifying the Data Value Chain. Establishing Trusted Collaboration. Software alone cannot solve complex ecosystem fragmentation. We are eager to share how high-accountability partnerships bridge agencies, platforms, and internal teams to maintain transparent, continuous intelligence through every transition.