MSIGHTS at the MOps-Apalooza 2025

Join MSIGHTS at the MOps-Apalooza
October 28-29, 2025 | Anaheim, CA (and Virtual)
MOps‑Apalooza is the premier gathering for Marketing Ops, Revenue Ops, and GTM Ops leaders to dive into strategy, tech, and community—turning operations into a strategic force for growth.

About The Conference
MOps‑Apalooza brings together 400–500 professionals in Marketing Ops, Revenue Ops, and Growth Ops for three days of immersive learning, peer connection, and tactical inspiration. The event is designed to empower ops leaders to go beyond execution, scale their influence, and drive measurable impact across the stack. 
This year’s agenda is packed with workshops, hands‑on sessions, keynotes, and breakout tracks that cover everything from data orchestration and AI in ops, to leadership, GTM alignment, and operational resilience. The sessions are built to serve both practitioners and strategic thinkers looking to level up their ops org. 
For MSIGHTS, this conference represents an opportunity to engage with the ops ecosystem where data, measurement, systems, and processes converge. We’re especially excited to learn and share how MSIGHTS can amplify marketing ops impact by automating insights, improving governance, and accelerating decision speed.
We're Excited About
- How AI and Automation Are Scaling MOps Capabilities. Ops teams are looking to move beyond manual reporting. We’re excited to hear how leaders are implementing AI, automation, and orchestration to reduce friction, accelerate insight delivery, and free up teams for strategic work.
- How Data Governance and Orchestration Unlock Ops Excellence. The sessions on data quality, identity resolution, and clean architecture will be critical. We’re looking forward to hearing how experts are building governance models that balance flexibility with control—so ops can scale without breaking.
- How Ops Can Move From Tactical to Strategic Leadership. Too often, ops are seen as behind-the-scenes support. We’re keen to explore how operations leaders are evolving into growth strategists, contributing earlier in the planning cycle, driving metrics, and leading cross-functional alignment.

MSIGHTS at the Science & Soul of Brand Marketing Summit

Join MSIGHTS at the Science & Soul of Brand Marketing Summit (hosted by Kraft Heinz / Brand Innovators)
June 16-20, 2025 | Cannes, France
The Science & Soul Summit: Future of Media & Creative Effectiveness brings together brand, media, and creative leaders to explore how effectiveness, creativity, and innovation intersect to drive meaningful growth.

About The Conference
The Science & Soul of Brand Marketing Summit hosted by Brand Innovators and Kraft Heinz in Amsterdam is a gathering for senior marketers, creatives, and media strategists seeking to elevate brand storytelling and media impact in today’s evolving landscape. Attendees will explore how media strategy, creative work, and performance metrics come together to deliver campaigns that resonate and endure. 
This one‑day summit centers around key themes such as creative effectiveness in an AI‑augmented world, balancing global consistency with local relevance, and transforming ROI through meaningful metrics. Panels will cover everything from how brands maintain cultural resonance while scaling, to how creative frameworks are adapting for long‑term brand equity as well as short‑term results. 
For MSIGHTS, this event is especially relevant because we’re deeply committed to helping brands build creative strategies grounded in purpose, powered by data, and designed for measurable impact. We look forward to learning how leaders are blending performance, brand, and creativity—not just for visibility, but for deeper consumer trust and sustainable growth.
We're Excited About
- How AI and Creative Are Becoming Collaborative Partners. We’re eager to hear how AI is changing the creative & media workflow, from ideation to delivery—and how those changes can enhance effectiveness without compromising authenticity. This summit’s session “AI and Creative Effectiveness: Partners or Opposites?” is a standout for this.
- How Global Brands Are Finding Their Local Voice. Brands that succeed are those that can remain globally coherent, yet locally relevant. We’re excited to learn from companies like IKEA and Kraft Heinz about how they strike that balance—especially how media, messaging, and creative adapt in different markets.
- How Brand Metrics Are Becoming More Human‑Centered. From “From Metrics to Meaning” to “The Loss of Trust and the Mandate for Quality,” the conference is focusing on how brand measurement is not just about numbers but about meaningful consumer connection and credibility. We’re interested in how brands are redefining what success looks like when trust and experience are central.

2025 ANA Masters of Marketing

Join MSIGHTS at the ANA Masters of Marketing Conference
October 21-24, 2025 | Orlando, FL (and Virtual)
The ANA Masters of Marketing Conference brings together creative visionaries, brand strategists, and market leaders to explore how innovation, storytelling, and performance converge to shape the future of marketing.

About The Conference
The ANA Masters of Marketing Conference is the must‑attend event for senior marketing professionals committed to pushing boundaries in brand building, creative excellence, and strategic growth. Over four days in Orlando, leaders from brands, agencies, and tech firms will share insights into how marketing is evolving in the face of new consumer expectations, emerging channels, and measurement demands.
This year’s agenda emphasizes transformative marketing practices — from creative reinvention and brand purpose to cross‑channel campaigns and customer experience. It will also dive into operational challenges like data, media innovation, storytelling at scale, and how to maintain brand integrity in a fast‑moving digital world.
For MSIGHTS, this conference presents a prime opportunity to engage with how leading marketers balance creativity with accountability. We’re eager to hear how brand leaders are elevating creative impact, optimizing measurement, and building frameworks that make performance sustainable, scalable, and meaningful.
We're Excited About
- How AI Is Reshaping Marketing Talent and Team Structure. In “Unlocking Growth,” we’re looking forward to hearing how brands are preparing the next generation of marketing talent for an AI‑driven future. As roles evolve, MSIGHTS supports this shift by giving new and seasoned marketers faster access to high-quality, decision-ready data—enabling smarter collaboration, analysis, and execution across the org.
- How GM Reinvented Marketing for the Future. The story of GM’s radical reinvention is a masterclass in transformation. We’re excited to learn how one of the world’s most iconic brands rewired its marketing discipline for speed, agility, and accountability—core themes that MSIGHTS supports through operational data infrastructure and modern marketing workflows.
- How Leadership Must Evolve in the Era of AI. “From the Inside Out” focuses on transforming marketing leadership to thrive in an AI-enabled environment. As AI shifts how strategies are built and how teams operate, MSIGHTS is committed to helping marketing leaders maintain control, clarity, and visibility—across data, performance, and decision-making.

MSIGHTS at ANA Measurement & Analytics Conference

Join MSIGHTS at the ANA Measurement & Analytics Conference
September 8-10, 2025 | Chicago, IL (and Virtual)
The ANA Measurement & Analytics Conference brings together marketing strategists, data leaders, and media experts to explore how modern measurement is driving accountability, efficiency, and smarter decision-making across today’s marketing ecosystem.

About The Conference
The ANA Measurement & Analytics Conference is a premier annual event bringing together top marketers, analytics professionals, researchers, and media experts to address the most critical measurement challenges in modern marketing. Over three days, attendees dive into advanced topics like AI-powered attribution, retail media measurement, cross‑channel effectiveness, and evolving privacy regulations—gaining practical insights they can apply immediately.
This year’s agenda features sessions from leading firms and brands addressing measurement strategy, operational integration, and accountability frameworks. Expect deep dives into new measurement models, data governance, and the tools that underpin transparency and proof of performance.
For MSIGHTS, this conference highlights critical themes like unified measurement architecture, real‑time analytics, and measurement modernization—all areas where our platform supports marketers in operationalizing data to drive growth and efficiency.
We're Excited About
- How Leading Brands Are Bridging Measurement and Marketing Impact. We’re eager to hear stories like how La‑Z‑Boy redefined ROI with data and how Lowe’s and Intuit are scaling transformation using first‑party data and analytics—a clear view into how measurement directly drives marketing value.
- How Data Governance Is Building Trust and Accountability. Insight leaders from Mastercard, Wells Fargo, Delta, and St. Jude will highlight how governance models and stewardship frameworks enable compliant, enterprise-wide data use—essential for scalable measurement.
- How New Tools and Frameworks Are Shaping Future Measurement. From the ANA Measurement Principles Wheel to clean-room implementations and outcome-first analytics models, we’re looking forward to frameworks that bridge today’s data challenges with tomorrow’s measurement possibilities.

MSIGHTS at ANA Masters of Data Conference

Join MSIGHTS at the ANA Masters of Data Conference
August 11-13, 2025 | San Diego, CA (and Virtual)
The ANA Masters of Data Conference brings together marketing visionaries, data scientists, and business leaders to explore how data-driven insights are shaping the future of growth-driven marketing.

About The Conference
The ANA Masters of Data Conference is the new go-to event for professionals aiming to leverage data for transformational impact. It attracts leading marketers, analytics experts, and technology innovators eager to share and learn best practices for unlocking the full potential of marketing data. 
This year’s agenda spans hands-on labs, roundtables, and case-study sessions focused on B2B data integration, brand-growth analytics, customer journey mapping, and leadership in marketing data. Participants will explore frameworks, tools, and guiding principles designed to make data practical, accessible, and actionable across organizations. 
For MSIGHTS, this conference highlights the critical need for integrated data and governance in powering performance marketing. As brands seek to unify first-party data, AI-readiness, and cross-functional analytics, we’re excited to learn alongside marketing leaders who are operationalizing data into scalable, repeatable pathways to growth.
We're Excited About
- How Leading Brands Are Turning Data into Growth. We’re eager to learn from live case studies—from La‑Z‑Boy’s ROI transformation with Analytic Partners to Lowe’s and Intuit scaling personalization through first-party data—on how data strategy becomes business impact.
- How Data Governance Enables Marketing Trust and Compliance. With voices from Mastercard, Wells Fargo, Delta, and St. Jude, the conference explores frameworks for data stewardship, brand trust, and regulatory responsibility—core to unlocking responsible, enterprise-wide data use.
- How Emerging Tools Are Changing the Data Playbook. From the ANA Marketing Data Principles Wheel to new clean-room playbooks, this event introduces actionable frameworks that help marketers prepare for AI, modern data challenges, and cross-team collaboration.

MSIGHTS at ANA Digital & Social Media Conference

Join MSIGHTS at the ANA Digital and Social Conference
July 14-16, 2025 | Carlsbad, CA (and Virtual)
The ANA Digital & Social Media Conference brings together marketing leaders to explore how digital innovation and social strategies are driving brand growth and customer engagement.

About The Conference
The ANA Digital & Social Media Conference is a premier event for marketers looking to stay ahead in the rapidly evolving digital landscape. It convenes industry experts, brand leaders, and innovators to share insights on the latest trends, technologies, and strategies shaping digital and social media marketing.
This year’s agenda focuses on key areas such as emerging platforms, content strategy, influencer marketing, and data-driven decision-making. Attendees will gain practical knowledge on how to leverage digital channels effectively, measure campaign performance, and foster meaningful customer relationships in a connected world.
For MSIGHTS, this conference underscores the importance of integrated data solutions in executing successful digital and social media campaigns. As brands navigate complex digital ecosystems, the need for real-time insights and streamlined operations becomes critical. We’re excited to engage with industry leaders on empowering marketing teams with the tools and data needed for impactful digital strategies.
We're Excited About
- How Brands Are Innovating with Emerging Digital Platforms - We’re eager to learn how marketers are exploring new digital channels and technologies to reach audiences more effectively and create engaging brand experiences.
- How Data-Driven Strategies Enhance Social Media Campaigns - Understanding the role of analytics in optimizing social media efforts is crucial. We’re interested in discussions on leveraging data to inform content creation, audience targeting, and performance measurement.
- How Integrated Workflows Improve Digital Marketing Efficiency - Efficient processes are key to executing successful digital campaigns. We look forward to insights on tools and methodologies that streamline operations, enhance collaboration, and accelerate time-to-market.

2025 ANA In-House Agency

Join MSIGHTS at the ANA In-House Agency Conference
June 11-13, 2025 | Nashville, TN (and Virtual)
The ANA In-House Agency Conference brings together marketing and creative leaders to explore how in-house teams are evolving to drive efficiency, creativity, and measurable impact.

About The Conference
The ANA In-House Agency Conference is the premier event for brands building and scaling internal creative, media, and production capabilities. It convenes marketing leaders, creative directors, and operations experts to share insights on how in-house agencies are transforming the way brands go to market.
This year’s agenda focuses on the evolving role of in-house teams—from tactical execution to strategic leadership. Sessions will cover topics such as workflow optimization, talent development, creative innovation, and demonstrating value to the broader organization. Attendees will gain practical strategies to enhance their in-house operations and drive business results.
For MSIGHTS, this conference underscores the importance of data-driven decision-making in in-house agency success. As internal teams take on more responsibility, the need for integrated data solutions becomes critical. We’re excited to engage with industry leaders on how to empower in-house agencies with the tools and insights needed for operational excellence.
We're Excited About
- How In-House Agencies Are Driving Strategic Value - In-house teams are moving beyond execution to become strategic partners within their organizations. We’re eager to learn how brands are positioning their internal agencies to influence business outcomes and foster innovation.
- How Giant Bicycles Transformed Marketing Operations Across Global Teams - We’re looking forward to hearing how Giant Bicycles restructured its in-house model to better manage workflows, resources, and brand execution across international markets—showcasing the kind of operational excellence in-house teams are capable of.
- How Data Integration Supports In-House Excellence - Access to real-time data enables in-house agencies to make informed decisions and demonstrate their impact. We’re excited to explore how integrated data platforms can enhance performance tracking and accountability.

MSIGHTS at the Cannes Lions International Festival 2025

Join MSIGHTS at the Cannes Lions International Festival of Creativity
June 16-20, 2025 | Cannes, France
The Cannes Lions Festival celebrates global creativity in marketing and communications, spotlighting the work, technology, and talent shaping the future of our industry.

About The Conference
The Cannes Lions International Festival of Creativity is the global benchmark for excellence in creative marketing and communications. Each year, it gathers leaders from the world’s top brands, agencies, media platforms, and tech companies to celebrate breakthrough ideas—and examine the trends shaping what’s next in advertising.
This year’s programming explores how creativity is being redefined through the lens of AI, data, and business impact. From storytelling at scale to marketing effectiveness, Cannes puts a spotlight on how marketers can balance bold ideas with measurable outcomes. Sessions dive deep into topics like sustainability, brand accountability, creative commerce, and the evolving role of platforms and content creators.
For MSIGHTS, Cannes represents a powerful intersection of creativity and performance. As brands push for innovation across more fragmented media ecosystems, the need for integrated data, real-time insights, and marketing governance has never been greater. We’re excited to be part of the conversation on how technology and data operations can support more agile, aligned, and accountable marketing.
We're Excited About
- How Creative and Media Are Aligning to Drive Performance - Campaigns that win on the big stage are increasingly those that connect storytelling with measurable impact. We’re excited to explore how brands are bringing creative and media teams closer together—backed by unified data, shared goals, and always-on visibility into performance.
- How AI is Expanding What’s Possible in Marketing -
Generative AI is changing the creative process, but it’s also transforming how marketers plan, optimize, and analyze campaigns. We’re interested in how brands are preparing their data, workflows, and teams to take full advantage of AI across both content and operations. - How Global Brands are Driving Accountable, Scalable Creativity - The best ideas need structure to scale. From governance to measurement, we’re excited to hear how global marketers are building systems that support creative excellence while ensuring efficiency, control, and alignment across regions and partners.

MSIGHTS at the ANA Masters of B2B Marketing Conference

Join MSIGHTS at the ANA Masters of B2B Marketing Conference
June 2-4, 2025 | Naples, FL (and Virtual)
The ANA Masters of B2B Marketing Conference brings together the brightest minds in B2B to explore how brand, data, and technology are reshaping modern marketing strategies.

About The Conference
B2B marketing has entered a new era—one where brand building, performance marketing, and data-driven decision-making must work together seamlessly. This year’s conference highlights how the most forward-thinking B2B brands are reimagining their marketing strategies to drive growth, relevance, and measurable impact.
Sessions explore how to connect long-term brand investments with short-term revenue goals, how to operationalize marketing data across teams, and how technologies like AI are improving speed, personalization, and performance. Expect real-world case studies, practical frameworks, and strategies built for complex B2B environments.
For MSIGHTS, these conversations are core to our mission—helping B2B marketers unify their marketing data, simplify operations, and generate decision-ready insights every day. We’re excited to learn from industry leaders and share how our platform empowers marketing teams to better connect strategy, execution, and results.
We're Excited About
- How Leading B2B Brands Are Aligning Brand and Demand for Real Growth - B2B marketers are breaking silos between long-term brand building and short-term demand generation by unifying their data, KPIs, and go-to-market efforts — a strategy MSIGHTS enables through centralized performance measurement and campaign reporting.
- How Data-Driven B2B Teams Are Making Smarter Marketing Decisions - With more pressure to prove ROI, B2B marketing teams are investing in connected data systems and analytics tools to guide strategy — something MSIGHTS supports through automated data prep, decision-ready datasets, and integrated dashboards.
- How AI and New Tech Are Reshaping B2B Marketing Operations - From predictive insights to content automation, AI is changing how B2B marketers work. MSIGHTS helps future-proof these efforts by delivering structured, AI-ready data and streamlined workflows built for enterprise teams.




